General Manager, VP, Sabio group

As the VP of Product innovation at Sabio, Sudha is responsible for creating products that enable brands to create such stories and also understand their customers at an even deeper level using App Science. Sudha thinks of advertising as a way for brands to share their story with the world and how ads perform depends on how well and where the story is told. Her past digital media experience includes working at 4INFO, Celtra, DataXu and xAD in roles ranging from sales engineering to Director of operations.