Mr. Ashutosh Pandey is the CEO of Mahindra First Choice Wheels. Ashutosh has more than two decades of experience in leadership roles across E- commerce and Retail, and functional roles in diverse industries. Previously, he was the CEO of Tata CLiQ (Tata Unistore Limited), the digital commerce venture of the Tata Group, a business that he was responsible for founding and developing in the period October 2014 to May 2018. He joined the Tata Group in 1998 as a member of its flagship cadre, the Tata Administrative Services (TAS). Over the next sixteen years, Ashutosh took up challenging assignments in Tata Global Beverages (erstwhile Tata Tea), Rallis India, Tata Communications and the Taj Group of Hotels, in functions spanning marketing, strategy, business development and project management. He also worked with Accenture Consulting for a year, where he was responsible for the post-merger integration of two large Companies.