Founding Partner, 4P Capital

Xavier Sarras is a C-level executive, entrepreneur, investor & one of the leading Experience Economy Experts in Europe. Driven by his mission to increase the quality of experiences in life, Xavier has shaped multiple experiences of hundreds of clients like BMW, Wella, Procter & Gamble or the Economist as founder and CEO of 029 and Managing Partner of Zum goldenen Hirschen. His fast-paced analytical thinking & creative problem solving skills help entrepreneurs, startup founders and executives work on the things that truly matter faster and more effectively.

Background: Business Administration and Management, European Business School Oestrich-Winkel.
International Baccalaureate Frankfurt International School.