DHARTI DESAI is an accidental first generation entrepreneur with more than 23 years of experience - spanning wines, printing, packaging, and the lifestyle industry. Leveraging extensive experience in innovative marketing and global leadership, I have been a valuable asset for companies requiring expert assistance with revenue growth strategy, global expansion, US and Asian B2C markets, or CRM strategy. Areas of expertise include data segmentation, marketing strategy and enhancement, branding, digital communications, imports, and Asian markets. She is the President of TiE NY's board and Vice Chair for TiE Women. For two consecutive years, she was featured as one of the Top 10 Women of Wine in India by the Indian Wine Academy. She is also a Founder Ambassador of our family's not for profit trust - Animedh Charitable Trust (ACT) - fueling the cause for women's economic empowerment and for girl child education in India.