Shruthi Reddy is a young entrepreneur from Hyderabad who envisions to implement innovations and technology in the funeral sector. Losing a loved one in a different country is the worst nightmare one can have. Adding to it is the highly un-organized and the existing pain staking clearances and processes involved in the transportation of mortal remains across borders.
Anthyesti aims to revolutionalise the industry by providing live updates of the beloved's mortal remains while it crosses the multiple checkpoints before the family finally receives them and to ease the complete clearance and documentation processes by implementing international code of conduct and practices in the Indian market for domestic and international exports.
Her NGO Anthyesti Foundation aims to create a total new industry i.e the funeral services industry where she envisages the dream to provide employment to millions in the form of hearse drivers, repatriation specialists , organ donation trainers, funeral helpers. She has been the subject of Tollywood lately, inspired by her work in the funeral domain, a very renowned filmmaker Shiboprasad Mukherjee and Nandita Das of Windows Productions announced a commercial movie out of her biopic.
She has been selected as a National Entrepreneurship Awards 2018, under the logistics category. Her start up Anthyesti was amongst the 43 awards out of the 4000 applications that went to the central Govt. under the MSDE (Ministry Of Skill Development and Entrepreneurship Initiative) She is also among the top 10 finalists of WEQ (Women Entrepreneur Quest ) 2018, a joint initiative by GHCI (Grass Hopper Conference India) and IUSSTF (Indo US Science and Technology Forum ) as a part of which she has earned herself an all paid experiential trip to the Silicon Valley. Her latest academic achievement is being a alumna of the 10,000 Women Goldman Sachs programme in collaboration with the prestigious IIM-B .