Pravin Shekar is an OUTLIER MARKETER, parallel entrepreneur and a raconteur. He talks on using outlier marketing and word of mouth referrals as key business growth techniques. Pravin nudges CEOs and Sales heads to reorient their marketing outreach by enabling every associate to act towards a common goal that of driving revenue growth. Pravin is the recipient of the American Marketing Association's "Emerging Leader" award and the Ginny Valentine Badge of Courage award for skilling and employing people with disabilities. He is the author of two books on marketing (and one book that's a collection of his photographs/poems). When the world moves one way, you need to move another. That's Pravin's philosophy and work style.