Founder, RARE India

Shoba Mohan (Narayanaswamy) graduated in Zoology and pursued a Post Graduation in Journalism and Mass Communication with the intention of concentrating on Science Journalism. School and college life on the eastern coast of India was spent amidst a kaleidoscope of interests ranging from poetry and reading groups, cinema, dance drama, music and mythology, story telling, floor art and volunteering for conservation and marine research. When the bug of entrepreneurship wed a lust for unique and extraordinary travel, the result was RARE in 2004 a representation and marketing company that promoted experiential travel that included a range of hospitality and tourism products boutique palace hotels, experiential walks, riding programs, off roading destinations, art for tourism, etc.