Jessie has 25 years of experience in marketing, always on a tight budget. She was Global Brand Manager of Infosys during its hectic growth era of the late 90s and early 2000s, headed marketing for challenger brand iGATE (now a part of CapGemini) and went on to be Chief Marketing Officer of Wipro Technologies for five years (2005 - 2010) during which it quadrupled its revenues to $4 billion.In 2010, Jessie Paul founded Paul Writer a marketing advisory firm that works with global and Indian clients to maximise marketing impact. In 2019, Paul Writer expanded its footprint to become Paul Writer Impact Network, which offers Growth Strategy, Authority Marketing, Content Domination, and ABM. This was achieved by bringing together best-of-breed specialist agencies - CMO Axis, LeadWalnut and Social Frontier - to operate under a common framework governed by Paul Writer. Paul Writer publishes Booster, a very popular weekly e-newsletter which has now crossed 400 issues. We aregrateful to organizations such as NIIT Technologies, Ramco Systems, Mahindra Satyam, Microsoft, Bhartiya City, UST Global, Oracle SAP, Dell, IBM, LinkedIn, Manipal Global and many others for giving us an opportunity to work with them.
Multiple organisations have also sought her expertise on their Boards and she is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels and Bajaj Consumer Care.Her first book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was published by Tata McGraw-Hill, and was based on her experience putting Indian brands on the global map. She is now refining her thoughts on frugal marketing in the digital era, and Bloomsbury will be publishing No Money Marketing: Reducing Friction to Sales" in late 2020.Her areas of expertise and interest are positioning marketing strategy and focused business communications.